FEATURES

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    Survival of the Fittest

    Simple, flexible, and sustainable, the BUILDER LivingHome is a study in how housing may very well evolve in the not so distant future.

     

  • New Direction

    Process improvements and different products are what three builders and one developer hope will lead them into the next recovery.

     

INSIDE STORY

  • Deal or Fold

    A key service will be assessing realistic values to property to decide if it should be built out.

     
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    Going Up

    But going beyond six stories still raises questions in U.S.

     
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    Breathing Room

    Unemployment insurance could remove one major obstacle to new-home sales, too.

     

TOP SHELF

GREENHOUSE

  • Don’t Forget the Water

    A nonprofit and a manufacturer help builders integrate water conservation into their building practices.

     
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    Green For All Styles

    The result is a home that blends in with its neighborhood while earning a platinum LEED rating.

     
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    Go Green to Get Green

    Energy Star is pitching its program to entities that finance or fund public housing projects.

     

SALES STRATEGIES

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    Pay-Per-Click 101

    Most small business owners have never used this powerful tool for connecting with prospective customers and driving traffic to their Web sites.

     
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    Make Room for Mom

    Growth in multi-generational households offers opportunity for builders to offer homes and neighborhoods that meet their unique needs.

     
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    Mobile Mindset

    Pared-down sites with most popular information work best.

     

PRODUCTS

  • Tile Watch

    Even in a bad market, tile is still a good way to create value.

     

  • Choose Sides

    What is the best exterior material to use on your houses?

     

DIGITAL HOME

  • Holding Their Own

    Builders continue to offer home technology even in a down market.

     

NATIONAL BEAT

  • Seal of Approval

    The new Green Approved seal makes locating products that earn NAHB Green points easy.

     

  • Shout It Out

    It's time to tell potential buyers about the benefits of the increased first-time home buyer tax credit.

     

LAST WORD

OTHER ARTICLES

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    Savvy Choices

    Efficient building practices allow builder to use high-quality materials on affordable townhomes.

     
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    Small Advantage

    Builder returns to its "sweet spot" with floor plans from 1,500 to 2,000 square feet.

     
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    Lean On Them

    The builder involves its subs and suppliers in finding ways to reduce waste.

     
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    Efficiency Experts

    The New Mexico-based company's goal is for all of its homes to be zero energy.

     

  • Federal Reserve Offers Bold New Efforts to Improve Liquidity

    The Federal Reserve and the Treasury have come together to offer a bold new experiement.

     

  • Fighting Fear

    Overcoming home buyers' fears calls for determination and discipline.