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What's Really in Low-VOC Paint?

Does a low-VOC label mean the paint is better for the environment and for home buyers?

What's Really in Low-VOC Paint?

Does a low-VOC label mean the paint is better for the environment and for home buyers?

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    Good Cover

    Manor Hall is a nontoxic exterior paint that features ManorShield urethane technology, which provides a flexible film to withstand cracking and peeling. With less than 50 grams per liter of VOCs, the 100 percent acrylic latex product cleans up with soap and water and is resistant to mold, mildew, and dirt. PPG Pittsburgh Paints. 800-441-9695. www.ppgpittsburghpaints.com.
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    Clean Slate

    Clean Start is a zero-VOC water-based primer and sealer that is part of the popular KILZ brand of products. It blocks stains and tannin bleed, provides good adhesion, and dries with a mildew-resistant finish. As a result, it improves and strengthens top-coat paint appearance. The zero-VOC product cleans up with soap and water. Masterchem Industries. 800-325-3552. www.kilz.com.
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    Water World

    Natura is a zero-VOC interior paint that’s available in almost 3,300 hues and a wide range of sheens. Unlike most low-VOC paints, the product is unaffected by the addition of colorant because it’s based on a waterborne colorant system. It offers good hiding qualities, dries fast, and is virtually odorless. Benjamin Moore & Co. 800-622-0550. www.benjaminmoore.com.
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    Label Maker

    Black Label is a self-priming, mildew-resistant interior paint that will perform well on a variety of surfaces. Ideal over plaster, wallboard, or tightly adhered wallpaper surfaces, the 100 percent acrylic zero-VOC product also has zero added carcinogens and low odor. It’s mold and mildew resistant and will clean up with soap and water. Mythic Paint. 888-714-9422. www.mythicpaint.com.
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    Coat of Arms

    Green Coat is free of air-polluting solvents but has the same performance and service life as conventional interior architectural coatings. The product cleans up with water and provides a tough, durable finish that covers well with good touch-up properties. It’s available in a wide range of custom-mixed colors. Kelly-Moore Paint Co. 888-MRP-AINT. www.kellymoore.com.

There seems to be a lot more paint labeled low-VOC (low-volatile organic compounds) these days. Partly a reaction to changing regs and partly to capitalize on the green movement, manufacturers are using fewer solvent-based additives. Sometimes, though, labels can be misleading.

“The phrase low-VOC can be confusing,” says Jeff Spillane, senior product manager at Benjamin Moore & Co. in Montvale, N.J. “In many cases, the term low-VOC can be used to indicate that a product is lower than a previous version. Years ago a product may have been 450 [grams per liter], and today there may be a version that is only 200 grams per liter. Although less than half the VOCs may be called low-VOC, it is still high.”

Organic compounds—a necessary ingredient in paint—help products perform a variety of important functions. “Historically, the paint industry used organic solvents to provide application, film forming, drying, and performance properties desired by customers,” says Mary Ellen Shivetts, product stewardship manager at Pittsburgh-based PPG Pittsburgh Paints.

The problem, however, is that VOCs emit smog-forming chemicals, which is bad for the environment and for people. “They have been regulated by air quality control agencies because they are a source of ozone formation and smog,” says Todd Wirdzek, vice president of product development at San Carlos, Calif.–based Kelly-Moore Paint Co. Most homeowners, he says, may not be too concerned about the immediate effects of ozone formation, but they care about paint odor and perceived health effects of breathing paint vapor.

Luckily, most paints today are made from water-based latex polymers that eliminated most of the solvents in paint, Wirdzek says. But builders should still be wary of labels.

“What many people do not know is that low-VOC paints can actually contain relatively high levels of VOCs,” says Sam Lueder, a spokesperson for Mythic Paint in Hattiesburg, Miss. “The [federal] government classifies a low-VOC paint as one that contains less than 250 grams of VOC per liter of paint.” And that’s for flat paint; non-flat paint may contain up to 380 grams per liter to be considered low-VOC. Adding a color tint usually brings the levels up even more.

Lueder warns that buyers should also be aware of toxins in paints. “These toxins are not necessarily categorized as VOCs but are listed in the warning label on the can,” he explains.

Low- and no-VOC paints had a bad reputation early on in terms of quality, but manufacturers and some in the architectural community say things have changed. “They were thick and difficult to work with,” says architectural color consultant Bonnie Krims of Bonnie Krims Color Studio in Concord, Mass. “I found them unmanageable and avoided them. Now, I enthusiastically recommend them.”

Advancements in paint technology have resulted in low- and no-VOC paints that perform well. Spillane says contractors just need to look for paints that take into account the changes that inevitably occur when VOCs are removed. These paints are just as good—and often better.