New research reflects a steady increase in the public’s understanding of the value of green building features.
In a world where green building is all the rage, what (or who) really sells homes?
-
Officials of Pulte, American Standard, and USA Today tell Greenbuild attendees that consumers desire energy-efficient, water-saving, and healthy-home options--but they’d better look good too.
It lives where you can find it, on demand.
-
While only 5% of the 5,300 products examined by TerraChoice were free of some form of greenwashing, the results showed improvement over last year and an increase in green product selection overall, particularly in construction.
Brookfield Homes' San Diego division goes to school to turn a mothballed community into a one-of-a-kind sustainable neighborhood.
Ontario-based builder runs its offices and jobsites on wind- and hydro-generated electricity.
GO House will use a direct-to-consumer market strategy designed to connect buyers with builders.
-
Use caution when promoting green products or homes.
-
A Michigan builder takes curious consumers behind the drywall for a different kind of model tour.